Samsung Electronics and BBH Singapore intend making a massive splash globally with their new campaign for the Galaxy S24 Series launch. It contains 18 different films, used a global production crew, and is accompanied by several activations worldwide, including one at Vegas Sphere last month.
The campaign began with a teaser film, Galaxy AI is Coming, which highlights Samsung’s long history of pushing the boundaries of what’s possible, from pioneering TV phones in 1999 to foldable phones in 2019.
TheGalaxy S24 Ultra’s Official Film introduces one of its hero features, Circle to Search, developed with Google.
Seven films have been released, spotlighting Galaxy S24’s most revolutionary features.
“Samsung is ushering in a new era of mobile AI with the release of the Galaxy S24 Series, which makes everyday experiences more epic. From awe-inspiring creativity to barrier-free communication, what better way to showcase the different ways Galaxy AI ignites new possibilities than with the launch of a multi-faceted global campaign,” stated Sonia Chang, VP at Samsung Electronics.
Sascha Kuntze, chief creative officer, BBH Singapore, added, “Partnering with Samsung Electronics to launch a global campaign at this scale makes us very proud. This campaign ushers in a new era of mobile, but also a new era of advertising from this region, proving that world-class work can originate here in Singapore. Singapore’s talents, its diversity, cultural sensibility, and its drive for innovation is a unique advantage when it comes to launching products that debunk the status quo.”
Samsung and BBH Singapore have begun to roll out the next instalment, a social campaign made up of seven additional films focused entirely on Circle to Search with Google. The campaign will continue to roll out across social, digital, outdoor, and television this month.
