Women’s football is gaining traction at least. Brands are noticing. Tesco is the latest brand aiming to win friends and influence people by supporting the England and Wales teams competing in the Women’s Euros this year.

BBH has linked the two together with secret messages of support by Tesco to the two teams, in the form of out-of-homes, featuring receipts.

In the digital OOH campaign, acrostic lists of purchases highlight favourite matchday snacks. On closer look, the receipts also spell out messages of celebration and support – including, “You’ve Got This” and “Ymlaen Garfan” which translates to “Let’s go” or “Come on team”.

Credits:
Advertising Agency: BBH
ECD: Felipe Serradourada Guimarães
Creative Director: Luke Till
Associate Creative Directors: Charlotte Watmough & Holly Fallows
Designer: Miguel Sousa
Deputy CSO: Saskia Jones
Business Lead: Tori Meadows
Account Director: Alexander Boden
Account Executive: Dow Sivell
Agency Print Producer: Rachel Clarke
Media Planner: Bex Donald

Media Agency: EssenceMediacom
Production & Post-Production: BBH Studios
Post-Production Producers: Rachel Clarke, Toni Polain & Connor Farrow Guy