Tesco has snapped up both the real family and the diversity themes, for its Christmas campaign, Everyone’s Welcome, each of which someone was bound to appropriate.

Bartle Bogle Hegarty’s central idea for the campaign – that everyone does Christmas differently – uses the turkey as its central image. The campaign will eventually contain five ads, as well as a series of Christmas tips.

Tesco will also donate £1 for every fresh turkey bought in-store or online to charities FareShare and The Trussell Trust.

Credits:

Agency: BBH London

Art Director: Felipe Guimaraes

Copywriter: Lambros Charalambous

Creative Directors: Nick Gill & Tom Drew

Head Of Art: Daryl Corps

Strategy: Simon Gregory, Tom Patterson & Flo Robertson

Business Lead: Zoe Attenborough

Account Management:  Josephine Kiernan, Stephen Jones & Charlotte Woods

Producer: Danielle Sandler

Assistant Producer: Charlie Hurlock

Production company: Smuggler

Director: Guy Shelmerdine

Producer: Nick Sutherland-Dodd

Production manager: Michelle Kirkman

DoP: Sebastian Pfaffenbichler

Post Production: The Mill

Editors: Andy McGraw @ Cartel & Paul Watts @ The Quarry

Sound: Parv Thind  @ Wave Studios

Client: Tesco (Emma Botton, Ben Sherburn, Emma Frewin & Becci Chatterton)