Tesco Mobile’ s trolley that helps people has taken itself on another fun to watch jaunt, this time to show UK customers how Tesco Clubcard helps them save money on their mobile bills. The campaign is the next chapter in BBH’s creative platform, Supermarket Mobile, that shows how Tesco helps customers in a category that doesn’t.
The campaign is running across the UK in TV, radio, print, social. The print and OOH executions highlight the network’s Supermarket Mobile offering of “freshly baked value” and “prime cut” deals to keep costs down for Tesco Mobile customers.
The new commercial was directed by 32 through Anonymous Content.
Rachel Swift, Tesco Mobile chief marketing officer, stated, “We know families are continuing to face financial challenges and as the super helpful network, we want to provide great value for customers at a time when they need it the most. Tesco Clubcard members have access to exclusive Clubcard Prices and can earn Clubcard Points which can be used for money off their monthly Tesco Mobile bill. We’re committed to bringing the best of Tesco to mobile, thanks to Clubcard we can help customers spend less.”
BBH creative director, Uche Ezugwu, commented, “We hope the helpful Tesco Mobile trolley continues to lift the nation’s spirits, this time with a journey that takes it down a series of hills to celebrate the feeling of bringing prices down with Tesco Clubcard.”
The campaign began in April this year:
Credits:
Client: Tesco Mobile
Chief Marketing Officer: Rachel Swift
Head of Brand & Comms: Emma Herridge
Comms Planning & Campaigns Lead: Lawrence Hamilton
Campaign Manager: Richard Elson & Sinead Corriette
Agency: BBH London
Lead Creative Team: Tom Chancellor, Ray Chan
Creative Team (Print): Luke Till, Lawrence Bushell
Creative Director: Uche Ezugwu
Executive Creative Director: Helen Rhodes
Strategy Director: Ed Kurland
Business Lead: Sarah Rodrigues
Senior Account Director: Bella Bertolotti & Tessa Cranfield
Account Manager: Amelia Lloyd
Account Executive: Alexandra Keenan
Producer: Tracy Macassey & Rory Reames
Assistant Producer: Rebecca Ellis
Art Producer: Sarah Tooley
Assistant Art Producer: Micah Waring
Production Company: Anonymous Content
Directors: Thirtytwo
Executive Producer: Tor Fitzwilliams
Producer: George Saunders
DoP: Ula Pontikos
Post Production: nineteentwenty
Lead VFX Supervisor: Tom Clapp
Editing House: the assembly rooms
Editor: Eve Ashwell
Sound Studio: Factory
Sound Engineer: James Utting
Lead Music Supervisor: Hywel Evans
Photographer: James Day @ Siobhan Squire
Model Maker: Ben Millar
Retouching: Dennis Tuffnell
Print Post Production: Wellcom
Media Agency: Mediacom
