BCM Partnership had a most successful night the 2018 BADC Awards, once again sponsored by Light + Shade. BCM won three gold, three silver, three bronze and another 14 finalists. The agency’s Safe DriVR App has won Best of Show as well as golds in each of Innovative Use of Digital, and Promos and Activations.
Joint chairmen of judges, Julian Schreiber and Tom Martin of Special Group said, “While the technology involved is getting more and more common in advertising, the entire judging panel agreed this was the best use of VR that they had seen thus far.”
The campaign is BCM and the Cutting Edge VR team’s response to a brief by The Department of Transport and Main Roads (TMR) to address the fact that speed is killing more people on Queensland roads than ever before. Their five-minute film that takes the viewer on a POV journey through two parallel storylines that ultimately collide, and convey the repercussions that speeding can have.
Khemistry won the lion’s share of awards and finalists with one gold, six silver, 11 bronze and eight finalists. The agency’s Everybody has a role to play campaign for the Department of Community Services, Child Safety and Disability Services, won awards in Websites, Online Videohttps://youtu.be/QhGQHtYvuM0, Copywriting, Art Direction, Direction as well as Original Compositions/Jingles.
The Queensland Government was named Client of the Year for encouraging and inspiring creativity. It took home 38 awards and finalists.
Julian Schreiber commented, “When you look at the spread of work and what won in all the categories, Client of the Year starts to become very apparent. It was impressive how this client had a number of very interesting projects of very different scales and tones – allowing for everything from serious high-tech solutions to musicals.”
Kylee Ratz, group general manager of Cutting Edge, was inducted into the BADC Hall of Fame by Nancy Hartley.
Hartley noted, “From front of house as receptionist nearly 24 years ago, to now fronting a 140-strong, national post production house as group general manager – she’s done it all, with a megawatt smile. She has nurtured and provided a platform for so many of this city’s finest to grow their careers and craft their skills, and has been a mentor, guide and ally across agency, production and post production, directors, legendary post editors, sound designers and VFX stars.”
The 2018 BADC Charity Challenge set a new record, with a record $439,278.83 raised in 2018. A total of $1,125,018.21 has been raised or donate since the BADC Charity Challenge began 10 years ago. Rumble Creative + Media took home the Ian Jensen Memorial Big Heart Trophy with its Ugly Xmas Rashie and other work raising $277k for charity.
Club President Garry Smith stated, “It was another fantastic night celebrating the best Creative work of 2018. It was great to also see so many new names receiving medals and the strength of the Queensland industry.”
All the finalist and medal work can be viewed here.
