Bear Meets Eagle on Fires’ collection of distinctive and memorable work for Telstra has grown again. The new campaign promotes Telstra Satellite Messaging technology, that allows eligible Telstra customers to send and receive text messages, even when they’re outside mobile network coverage – with Telstra currently the only telco in Australia offering this capability.

True to BMEOF creativity, that message has been given the power to stand out with three stop-motion films, directed by Catherine Prowse from Passion Animation, each set in a remote place where the characters, who might otherwise be outside the range of mobile network coverage, can still send a text via satellite. Clever rotating sets are used to demonstrate this connection by rotating from farmland, desert and mountain scenes directly to space, in what is another charming, attention-magnet series.

The campaign will run across TV, cinema, digital, social and retail.
 
Alita McMenamin, Telstra head of brand and marketing communications, stated, “This campaign uses simple, endearing product demonstrations to show the benefit of Telstra’s Satellite messaging. The care and craft the team put into making the sets and characters was extraordinary. Satellite Messaging offers customers a simple way to send a message when travelling, working or exploring off-grid – and this work shows that in a way that’s clear and engaging.

Micah Walker, chief creative officer, BMEOF, added, “This is such a simple idea with engineering at the heart of the execution. We love that the rigour and care that stop motion requires to make something look effortless is also true of how Satellite messaging works and Catherine has done a lovely job of making that huge effort charming and memorable.”

View the Behind The Scenes:

Credits
Creative Agency: Bear Meets Eagle On Fire


Partner Agency: +61


Media Agency: OMD Australia

 
Client: Telstra

Chief Marketing Officer: Brent Smart

Head of Brand and Marketing Communications: Alita McMenamin

Head of Creative Excellence: Nicky Bryson

Senior Marketing Specialist: Jon Hollett

Head of Media & Marketing Operations: Paula Marreiros

Senior Media Specialist: Ally Chin

 

Production Company: Passion Animation 
Director: Catherine Prowse

Producer: Sam Hope

Executive Producer: Juliette Stern

Executive Producer: Belle Palmer

Art Director: Areeya Bass

Character Design: Enrico Buffa 

Concept Art: Clement Danveau

Lead Puppet Maker: Emma Niemis

Models & Sets: Areeya Bass, Anita Bruvere, Emma Niemis, Cat Johnston, Beattie Hartley, Rosie Tonkin, Connor Chung, Lulu Senft, Mireia Mendez, Louisa Esposito, Gordon Allen, Luke George, Chris Dennis 

Animators: Max Martin, Tony Farquhar Smith, Laura Tofarides, Anita Bruvere 

DoP: George Warren 

 

Post Production: Stone Dogs

VFX Supervisor: Dave Kiddie

Post Producer: Rich Hawkins

Colourist: Holly Greig

 

Sound House: Rumble Studios

Lead Sound Designer: Tone Aston 

Sound Designer: Dexter Cave

Producer: Siena Bray