Bear Meets Eagle On Fire: Hello Rivalry. Play the game to make Scomo & Albo fight it out

The election battle between Scott Morrison and Anthony Albanese is all Australia is talking about right now. Whether we like it or not – and according to the polls we don’t – one of them will become prime minister on May 21. Bear Meets Eagle on Fire has seized the topic of the moment to make the Australian launch of esports and sports betting brand, Rivalry, the other thing Australia is talking about.

Rivalry, is introducing itself to the Australian market by launching PM Fighter, an 8-bit arcade-inspired boxing game that runs in the lead up to the election. Bear Meets Eagle on Fire is giving Aussies the chance to ‘vote with their fists’ in a game that pits Scomo vs Albo in the boxing ring, duking it out until one is KO’d. Players can box as either candidate and share their fighting results after or take a punt on the outcome of the real election itself, on Rivalry’s homepage.

Steven Salz, co-founder and chief executive officer of Rivalry, commented, “We are very excited to bring Rivalry to customers in Australia. An election campaign can feel a bit like a boxing match, with both sides going at it until there’s only one left standing. That’s why we decided to make PM Fighter and give Aussies an entertaining way to get behind their favourite politician.”

“An election is certainly a fun place to introduce a brand intent on doing things differently,” added Micah Walker, founder and chief creative officer of BMEOF. “So hopefully people will have a punch and a laugh and maybe even punt on the real thing after at Rivalry.com. It’s been a fun project and a big shout out to our friends at T&DA, who’ve really helped a crazy idea come to fruition.”