What do Gen Z-ers and Millennials want for Christmas? Beats by Dre has a suggestion, Powerbeats Pro 2 earbuds, and director, Daniel Wolfe has housed it in a creator-led short that intends to grab their attention. The film, produced by Mirimar, features YouTube gamer, IShowSpeed, comedy and kung fu, sending the popular gamer (over 6.3 billion views) on a journey to train under kung fu master, Paco Yick, a veteran of Jackie Chan’s stunt team, to master the art of kung fu, speed and “stability” to combat internet trolls.
The full campaign includes a live-streamed debut and a giveaway of five Master of Speed & Stability bundles, containing Beats by Dre’s Powerbeats Pro 2 buds and a movie poster to select fans
Beats by Dre IShowSpeed campaignBeats by Dre IShowSpeed speed & stabilityBeats by Dre kung fu IShowSpeed campaign
