Ben Golik left M&C Saatchi London at the end of 2022 after five years with the group. He joined Lida in 2018, which merged with M&C Saatchi in 2020. He has now become creative partner at Uncommon Experience Studio, reporting to founding partner of the CX practice, Jonathan Goodman. Uncommon CX works across CRM and CX for British Airways and IAG Loyalty, including Avios rewards and BA’s Executive Club.

Golik replaces Ez Blaine, creative founding partner of Uncommon CX, who has left the agency to become global creative director at music streaming service, Tidal. Baline joined the agency in march 2022.

Before working at Lida, Golik was UK executive creative director at Rapp for two years. He began his career as a writer at agencies in Australia, moving to London in 2004 to become associate creative director at Harrison Troughton Wunderman. He became executive creative director at Kitcatt Nohr in 2005 and stayed there for nearly eleven years.

Golik commented, “I’m thrilled to join the Uncommon team and be reunited with people I’ve loved and respected for many years. We’ll hit the ground running, doing what we do best. Taking brands into customer spaces in surprising ways and making things in weird shapes to fit new and emerging spaces.”

Goodman added, “As the experience studio continues to grow, we’re overjoyed to be welcoming Ben. He brings that special blend of creativity coupled with a fierce desire to get things into the real world.”