Oh my! Another celebrity alcohol brand. This one, Stiller’s Soda, is by Ben Stiller and it has its co-founder’s personality thanks to its irresistibly absurd commercial directed by Smuggler director, Guy Shelmerdine, that parodies old school soft drink ads.   

Stiller co-founded the brand with Alex Doman, former co-founder and CEO of AVEC Drinks, now CEO of Stiller’s Soda. The campaign was created by agency, Special Guest, working with Stiller and his long-standing creative partner, Justin Theroux [Tropic Thunder and Zoolander 2].

In the campaign commercial, Introducing Stiller’s Soda, Stiller plays the consummate professional pitchman whose sincere product pitch derails into a battle of wills when a mysterious ASMR-style critic, voiced by Justin Theroux, keeps interrupting his delivery. Neon glowing cans, exploding citrus, hands bursting through ice and slow-motion product pours of yesteryear’s soft drink commercials – plus the critic’s snide intrusions – add to the fun. Meanwhile Stiller’s perfect comedic timing walks the tightrope of advertising humour.

Credits 
Client: Stiller’s Soda
Chief Executive Officer: Alexander Doman
Chief Creative Officer: Luke Taylor
Creative Directors: Lake Buckley & David Ebert
Marketing Manager: Major Carr

Production: Smuggler
Director: Guy Shelmerdine
Executive Producers: Patrick Milling-Smith, Brian Carmody & Carlin Wilson-Webb
Managing Director: Sue Yeon Ahn
Head of Production: Alex Hughes
Producer: Brian Quinlan
Production Supervisor: Spencer Leclaire
1st AD: Kevin Moore
Director Of Photography: Jody Lee Lipes
Post Production & VFX: Preymaker
Editing: Cartel
Editor: Andy McGraw
Music & Sound: Squeak E. Clean Studios