Ogilvy Paris has underlined its commitment to innovative, digitally led creative solutions in its core offerings, promoting its ECD talent, Benjamin Bregeault to chief creative officer.

Bregeault’s career path is marked by a unique blend of agency heritage and forward-thinking digital expertise. He began his creative journey at Ogilvy Paris, where for nine years he contributed to significant national and international accounts including Fanta, Sprite, Scrabble, Free, and Perrier. He then broadened his experience at Buzzman, Wunderman, 180 Amsterdam, and BETC. Crucially, his tenure as creative director at Blast Radius, a prominent WPP digital creative hot shop, provided him with invaluable experience in using digital platforms to craft groundbreaking brand experiences and solutions.

Bregeault rejoined Ogilvy Paris in 2021 and advanced to executive creative director in 2023. Now, his relentless innovation and creative excellence across diverse environments leads the agency’s creative output. Throughout his career, Bregeault has earned every major industry accolade, including D&AD, Cannes Lions, Eurobest Grand Prix, New York Festivals, Andy Awards, One Show, and Clio Awards.

At Ogilvy Paris, he has been instrumental in securing numerous significant client partnerships, including Doctolib, Citeo, Grimbergen, Mobalpa, and Gamm vert. He has also been a key creative force for existing clients such as Vittel, Mondelez, Absolut, and Decathlon, making significant contributions to the agency’s creative distinctions in recent years.

Mathieu Plassard, president & CEO Ogilvy Paris, commented, “Benjamin’s appointment is a pivotal moment for our creative department. His journey, which seamlessly weaves together deep agency roots with substantial experience from pioneering digital activation agencies like Blast Radius, makes him exceptionally suited to lead our creative vision. This unique hybrid perspective ensures we continue to deliver innovative, impactful work that truly resonates in today’s complex digital landscape. We are excited for him to drive our ongoing creative evolution.”