More than 500 industry professionals came together across the four-day Berlin Commercial programme, featuring screenings, talks and panels, examining the inudstry’s future. A standout lineupof winners, spanning commercials for global brands, music videos for international artists, animations, experimental as well as AI generated work, recognises this year’s most distinctive and forward-thinking visuals across commercial film and creative culture.
Best Music Video was won by Nicolás Méndez, CANADA, with Berghain, for Rosalía ft. Björk and Yves Tumor
Best Craft: Colour Grading was won by Aube Perrie, Division, with Aperture for Harry Styles
Best Craft: Cinematography was won by Lope Serrano, CANADA, with Adventure for Ford
Best in Cultural Impact was won by Lucie Bourdeu, HIERSOIR, with Make the invisible visible
At the centre of Berlin Commercial was STATE OF TASTE, a live panel exploring why taste may be one of the most valuable creative advantages left in an industry increasingly shaped by algorithms and artificial intelligence, hosted by Shawn Thomson, business partner, YKONE. The panel brought together knowledge from across the creative landscape, including:
- Lucy Thorpe, Head of Branded Content Editorial, Highsnobiety
- Franziska Brunner, Global Creative Director, antoni_
- Kopeto, photographer and visual storyteller
- Curro Piqueras Parra, Chief Creative Officer, DUDE London
- Bianca Redgrave, Managing Director, Studio Private
The programme also featured PLAYBACK: MAKING THE MODERN-DAY MUSIC VIDEO, a headline talk presented with DENIM and BWGTBLD, featuring Christian Tyler, Cameron Frengopoulos, Glenn Michael, Alex Acy and Shane Patrick. Connections are crucial within this creative landscape and the industry needs to talk and network, which is exactly what Berlin Commercial facilitated.
Berlin Commercial is already looking towards its next edition. Submissions will open this autumn, with further details to be announced shortly.
The community will also continue through its sister event at the Berlin Fashion Film Festival, the curated stage event that brings together the worlds of fashion, film, advertising and visual culture.
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