BETC has a long history of making epic commercials for Canal+, with the added bite of humour. This new film is a striking departure. It’s a dance film – a tango. An allegory with a message, “a great film is never made alone”.
The BETC campaign affirms CANAL+’s position as “the leading partner of film creation in France”, and is the brand’s first multi-territory brand campaign entirely dedicated to cinema.
Tango emphasises the singular role the brand plays in the creative process of cinematic works and reaffirms the strength of the bond between CANAL+ and cinema.
The film was directed by Pierre from the duo We Are From L.A, renowned for Pharrell Williams’ Happy music video, and will be supported by a media rollout planned to reach 168 million contacts in mainland France and achieve more than 90% overall coverage across TV, digital platforms and cinema.
It will also be broadcast in France’s overseas departments and regions, as well as in Switzerland and Poland, starting at the end of December.
