BETC’s commercial for IT company, Cisco’s, security solutions is not what you’d expect. It’s entertaining. Upbeat music and a vibrant choreography blend into an updated version of a Mannequin Challenge video, to underlines how security incidents can freeze business and how Cisco cyber-security solutions empower IT managers to respond to cyber threats in an instant, as if the danger was frozen in time and contained in a blink of an eye.

The look and feel of the 90-second spot and its music underpinning understand that by 2025, 75% of the company’s workforce and potential buyers be millennials and Gen Z.

The film is running on air in France, online and in major airports.

Credits: 
Client: Cisco
Client Team: Carrie Palin, Michele Janes, Dennis Lim, Patti Cocciolo, Tenny Pearson, Holly Couden, Emily Vicente

Ad Agency: BETC Paris
Chief Creative Officer: Remi Babinet
Creative Director: Jerome Galinha
Art Director: Thomas Defert
Copywriter: Olivier Mille
Strategic Planning: Sebastien Houdusse
Traffic Coordinator: Celia Chiarott-Dafi
Agency Producer: David Green
Agency Managers: Bertille Toledano, Guillaume Espinet, Annabelle Beugnet, Guewel Essioux, Elea Benoit

Production Company: Division
Director: Thierry Poiraud
DOP: Mathias Boucard
Producer: Charlotte Lepot
Line Producer: Aurelia Lafaye
Production Designer: Alex Vivet
Stylist: Liate Cohen
Steadycam Operator: Aymeric Colas
Focus Puller: Lara Perrote
Production Coordinator: Amelie Zibi

Sound Company: GUM

Post-Production Company: FIRM
Editors: Benjamin Weill, Elodie Fouqueau
Colour Grading: Arthur Paux