BETC has boosted its international creativity with the addition of senior teams, Francesca Marchesi and Luca Nante from LePub Milan and Josefina Mateo-Burton and Ezequiel Scarpini from LOLA MullenLowe Madrid.

Marchesi and Nante have been a creative duo from the very beginning of their careers. After studying art direction and copywriting at Politecnico di Milano, they joined LePub Milan. They have worked together on global and local campaigns for brands such as Barilla, Netflix, Lavazza, Costa Cruises, and Heineken for nearly four years. Most recently, their work for Heineken earned them their first Cannes Lion, along with three shortlists on other projects.

Argentinian creatives Josefina Mateo-Burton and Ezequiel Scarpini have set themselves a goal – to create ideas that travel around the world. Their careers began at Ogilvy New York before they joined LOLA MullenLowe in Madrid six years ago, where they have produced campaigns for Unilever brands including Axe, Magnum, and Dirt Is Good and earned recognition at Cannes Lions, the ANDYs, D&AD, and more.

“We’re excited to welcome two new teams bringing fresh creativity and global expertise to our work. Their arrival strengthens our ability to deliver bold, culturally resonant campaigns across markets worldwide.” said David Martin Angelus, creative director at BETC Paris.

The two new senior international creative teams will work on the agency’s major global accounts such as Deezer, Citroën, Danone, Disneyland Paris, and AB-Inbev, as well as new business pitches. They will work under the leadership of global creative director, Daniela De Seta; and creative directors, Nick Bakshi and David Martin Angelus.

Cover image l-r: Luca Nante, Francesca Marchesi, Josefina Mateo-Burton & Ezequiel Scarpini