An unexpected partnership, Carlos Alcaraz and Oikos yoghurt. An unexpected yoghurt promise – strength (not the so overdone trend, protein, or the yes we already know, probiotics).

An unexpected message delivery, created by BETC Paris and the comedy master, director Greg Bray. Bray’s flair for character-based humour and nuanced character performances comes to the fore to wrap audiences in its smile. The comedy is held in the capable grasp of Bray’s pacing and keen eye for casting.

The commercial is a detour from bray’s love of the awkward, the absurd and the downright bizarre. It exemplifies, though his drive to produce films that entertain the viewer and communicate in a remarkable manner for the brand.

The campaign will run primarily in the US, with a global rollout to follow.

“Carlos was amazing to work with, Bray stated. “I only had 1.5 hours with him in total including a short one-on-one briefing before we got into filming. He got the intention and the comedy instantly and really delivered.”

Credits:

Agency: BETC Paris

Production Company: Gang Filims Madrid
Director: Greg Bray
Executive Producers: Matt Grousset & Xavi Ros
Cinematographer: Aidan Bryan
Producers: Teresa Masdeu & Pablo Martinez
Production Designer: Andrea Gandarillas
Stylist: Maria Gamero
Editor: Dennis Karsten
Colourist: Sarah Salzmann
Music & Sound: Rich Blaha
Casting (Uk): Emma Garrett
Casting (Esp): Roberto Trujillo