For the first time ever, a French agency has topped the WARC creative ranking, with work for Women in Games, Duolingo and Canal+ contributing to a win with a margin of more than 100 points.
“Being #1 is a huge honour for us. It rewards the effectiveness of our creative approach, which is what we have always worked for. We are particularly delighted with this news which falls the year the agency turns 30,” stated Mercedes Erra president & pounder, BETC Group; Bertille Toledano, president, BETC France; Rémi Babinet, president, founder & CCO, BETC Group; and Stéphane Xiberras, president & CCO, BETC France
WARC’s top ten in the Creative 100 are:
- 1. BETC Paris, France
- 2. Rethink Toronto, Canada
- 3. We Believers New York, USA
- 4. Publicis Conseil Paris, France
- 5. Ogilvy London, UK
- 6. LePub Milan Italy
- 7. Impact Dubai, UAE
- 8. Leo Burnett Mumbai, India
- 9. DAVID Madrid, Spain
- 10. Serviceplan, Munich, Germany
The rankings are based on points accrued at global awards competitions – Cannes Lions, D&AD, The One Show, Clio Awards and London International Awards; regional awards – Spikes Asia and AdFest (Asia), Eurobest & Golden Drum (Europe),, Dubai Lynx and Loeiries (Middle East & Africa), and El Ojo de Iberomérica (LATAM).
WARC’s top 10 campaigns this year are:
Download the WARC Creative 100 summary report here (free until March 18).
WARC members can find the full WARC Creative 100 Rankings here.
