If bees don’t have sex with plants, there are no new plants. That means no new fruit and vegetables. The world needs bees, but their populations are dwindling. It was recently reported that more than 700 North American bee species are headed toward extinction.

This trend has increased at breakneck speed over the past couple of years due to habitat loss and increased pesticide use. This poses a serious threat to global agriculture as pollinators help sustain agricultural production. In fact, it has been estimated that over $235 billion worth of annual food production relies heavily on the contribution of bees.

So BETC Paris reasoned that there was no better advocate for Mother nature’s sex life than Pornhub, and it helped the adult site to create its Beesexual campaign to make people aware of the problem and help bees to thrive again.

The adult site has launched a new channel full of bee porn – humorous videos of foraging bees with the voiceovers of well-known adult entertainment stars added. The videos become funny, kinky, nature porn when the voices of straight, gay and transgender porn stars such as Julia Ann, Daya Knight, Olivia Austin, Joanna Angel, Dante Colle, Domino Presley, Will Pounder, Avery Black and Charlotte Stokely are overlaid.

The videos revisit classic scenarios such as a visit by the plumber, or a good old BDSM get together, get a new twist thanks to the stripy, buzzing cast. The campaign is led by an informational video featuring Abella Danger and Kira Noir, who help deepen each viewer’s understanding of the current bee crisis and share key tips on how to help.

Pornhub has teamed up with notable bee-saving organisations, Operation Honey Bee and The Center for Honeybee Research, for the project and each video view will generate donations to the organisations.

Credits:

Agency: BETC
Executive Creative Director: Stéphane Xiberras
Creative Director: David Martin Angelus
Art Director (Concept): Thomas Defert
Copywriter (Concept):  Olivier Mille
Assistant Copywriter: Nicholas Bakshi
Global Head Of TV Production: Karim Naceur
TV Producer: Arthur Cantin
Agency Management: Mathieu Laugier & Kim Jacovidis

Production Company: Eddy
Director: Oliv&Tom
Producers: Corry Van Rhijn & Jean-François Bourrel

Line Producer: Justine Sautrey
Animation: Emilie Walmsley
DOP: Devin Karringten

Executive Production Los Angeles: Chromista
Post-Production: Ronan Rigoussen @ Everest Studio, Pauline Marie Louise @ General Pop
Editor: Benjamin Bouchard
Sound Studio: Calecon @ Green United Music