Ubisoft’s new game, Skull and Bones, is something to get excited about. Not only because the pirate-themed game is action-adventure par excellence but also because it features a unique gamer accessory, the Ship’s Wheel Controller.
This perfect accessory to enhance the nautical experience was dreamed up by Ubisoft agency, Biborg,with precision controls, velocity paddles, haptic feedback and Shanty Mode, that switches on sea shanties. A 30-second film imitating the style of a high-tech product launch puts the centuries-old technological achievement in a new context.
And though it only exists in film for the time being, the agency hopes to generate conversation about the functions and benefits of the ship’s wheel controller, so that can become a real thing.
“Our ability to dream when searching for ideas is a driving force at Biborg. An immersive controller in the shape of a ship’s wheel to steer a pirate game would quite simply be the Holy Grail when you’re a gamer who wants to live the full experience,” explained Damien Foui, creative director at Biborg.
A trailer created by Biborg featuring the imaginary controller is launching on the eve of the game’s release, imitating the codes of a high-end tech product launch.
“The film takes on the style of the most advanced, unparalleled, never-before-seen technology, juxtaposing it with the centuries-old ship’s wheel, surprising viewers,” Foui continued.
Credits:
Agency: Biborg
General Manager: Bruno Luriot
Chief Business Officer: Kais Ali Benali
Creative Director: Damien Fiorucci Foui
Account Director: Cyrian Thomas
Production Director: Chloé Marchand
Senior Strategic Planner: Lory Martignoles
Production Manager: Matthias Ferriere
Video Director: Matthieu Chiama
Creative Lead: Thomas Purbeck
Senior Art Directors: Olivier Campion & Quitterie Baudet
Social Creative: Pauline Rohrbach
Production
Adam Araujo @ Ombre:
Robin Demoucron @ Menu XL
Post-Production
Tuan Ho @ Palm
Mix
Pierre Marie Williamson @ Stereoplane
Client: Ubisoft
Global Brand Manager: Sébastien Ratto
Senior Global Brand Manager: Valentin Hopfner
Executive Vice-President, Publishing: Lionel Hiller
