Big Time Creative Shop, recently ranked #1 agency in MENA and 4th independent agency globally in the WARC Creative Rankings, has built an entirely new realm of sport with Pepsi where football’s banter and rivalry thrive, with fans rewriting the rules of what it means to watch the beautiful game.

Pepsi Football Nation’s bold idea unites some of the biggest names in world football under one bold idea. It’s fronted by by David Beckham and features Mohamed Salah, Vinícius Júnior, Florian Wirtz, Alexia Putellas and Lauren James, plus a special appearance from Gordon Ramsay,

The fictional nation powered by fandom positions Pepsi as the ultimate enabler of shared football passion. The ambition was to return Pepsi’s golden days, when the brand didn’t just show up in culture, it shaped it, by tapping into culture in a way that feels bold, current, and impossible to ignore.

The campaign film, directed by Ernest Desumbila and produced by Sauvage.tv, is unapologetically cinematic and underlined by the director’s signature ability to create a world fans can step into, not just watch.

The campaign leans into a universal truth that football fandom is driven by an unhinged energy of debates, bias and raw passion, yet ultimately united by a shared love of the game. By transforming that into entertainment, Pepsi Football Nation becomes a platform that is both globally scalable and deeply rooted in authentic fan behaviour.

The campaign is rolling out globally across film, digital, social and experiential, marking one of Pepsi’s most ambitious football platforms to date.

Credits:
Creative Agency: BigTime Creative Shop
CEO: Mohammed Sehly
CCO: Rayyan Aoun
Creative Director: Saymon Medeiros
ACD: Eoin Cronolly
Sr Art Directors: Eoin Cronolly & Eoin Cronolly
Art Director: Matheus Brito
Sr Director Business & Growth: Rabie Hassoun
Sr Account Manager: Ahmed Al Ajamy
Video Editor: Mohamad Al Qarawi 
Head of Strategy: Callie Dickens
Production Lead: Inas Nagy
Executive Director, Operations: Ehab Armanious
Sr Operations Manager: Badr Sfeeran

Client: Pepsico
Senior Marketing Vice President: Vishal Kaul
Marketing Vice President: Adam Warner
Senior Global Marketing Director: Cathy Graham Kidd 
Global Football Marketing Director: Mauricio Bernal Castillo
Global Brand Strategy Director: Saumya Rathor
Senior Director Sports & Partnerships: Colin O’Toole
Assistant Manager Sports & Partnerships: Becca Guzman
Global Design Director: Orlagh O’Reilly 
Global Associate Design Managers: Eduardo Cartaxana & Michael Sloane
Senior Global Communications Manager: Dima Al Saidi 
Global Communications Manager: Casper Courtney Thompson
Head of Production IB: Kane Phillips
Senior Producers IB: Eleanor Fitzgerald & Oliver Featherman

Production: Sauvage.TV
Director: Ernest Desumbilia 
Executive Producer: Eva Laffitte 
Producer: Isidor Arjonaa