With interest in soccer soaring during the Women’s World Cup, research and support charity, Breast Cancer Now, launched a tactical campaign, A Bigger Win, created by BMB, to coincide with the Women’s World Cup final, using a football pitch to represent breast cancer.
Print and digital executions ran on social channels, in the Sunday Telegraph, The Mail on Sunday and at major stations in London, to mark the Lionesses’ showdown with Spain on Sunday. They were produced late on Friday to appear before the final game.
The creative read, “If everyone regularly checks for a change in the colour, texture or feel of their breasts, and gets to know their normal, we could help beat breast cancer too.”
Agency: BMB
| Chief Creative Officer | Matt Lever |
| Creatives | Jack Snell Joe Lovett Ted Smith |
| Business Director | Sam Hardy |
| Account Director | Rosie Morahan |
| Account Manager | Amber Van Der Sande |
| Senior Strategist | Amy Bowker |
| Head of Design | Ted Smith |
| Designer | Mark Gould |
| Project Director | Sofi Goddard |
Client: Breast Cancer Now
| Associate Marketing Director | Deanne Gardner |
| Head of Brand Marketing & Planning | Lauren Songour |
| Brand Marketing Manager | Sophie Smart |
| Senior Brand Marketing Officer | Jess Mason |
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