It’s the Australian Open. Aussie eyes are on the court – rocking from side to side as the world’s tennis pros battle it out. With this in mind, Afterpay, together with Mastercard, official partner of the Australian Open, has launched a tennis-inspired spot injected with humour by BMF, the next iteration of the brand’s Afterpay where you wouldn’t believe brand platform. The campaign aims to build awareness of the vast range of ways people can Afterpay.
Andrew Balint, vice president of marketing ANZ, Afterpay, stated, “We know millions of Aussies will be tuning in to watch one of the biggest sporting tournaments of the year, just as millions of Aussies will continue to trust and choose Afterpay at checkout. In partnership with Mastercard, official partner of the Australian Open, we wanted to continue to build on our market-leading position in the buy now pay later category to bring to life all the unexpected and often surprising ways and places you can Afterpay, in a culturally relevant way.”
Harry Stanford, creative director, BMF Australia, added, “It’s the fans that make the Australian Open what it is. We wanted to hero them in all their head-swivelling, rally-whispering glory. This odd but recognisable behaviour gave us a suitably unusual way to highlight all the places you can use Afterpay.”
The creative can be seen on Channel Nine during the live broadcast of The Australian Open, as well as BVOD, social and other online channels.
Credits:
Client: Afterpay
Vice President Marketing ANZ: Andrew Balint
Director of Brand ANZ: Joel Moran
Senior Brand Manager ANZ: Cathy Stapleton
ANZ Campaign Manager: Briar Rose
Creative Agency: BMF
Chief Creative Officer: Alex Derwin
Executive Creative Director: Tara McKenty
Creative Directors: Harry Stanford & Adrian Ely
Art Director: Bob Broadfoot Copywriter: Joe Mallet
Head of Art & Design: Lincoln Grice
Chief Strategy Officer: Christina Aventi
Chief Executive Officer: Stephen McArdle
Senior Account Director: Rebekah O’Grady
Account Managers: Anja Cherry & Lewis Chan
Head of TV: Jenny Lee-Archer
Agency Producer: Chloe Dunn
Director: Trevor Clarence
Production Company: The Sweetshop
Executive Producer: Greg Fyson
Producer: Nicole Crozier
Post Production: ARC Edit
Editor: Drew Thompson
Sound Production: Rumble Studios
DOP: Alex Serafini
Media Agency: Initiative
Sydney Head of Strategy: Ali Coysh
Sydney Head of Partnerships: Daniela Rocchi
Client Director: Joe Golden
