BMF’s wacky humour continues to deliver rewards for Aldi. The latest Aldi campaign reveals how every Australian can save money by shopping at Aldi in a novel way – the Supermarket Whistleblowers. Competitors’ employees reveal how they get away with shopping at Aldi to save money. The mockumentary TVCsfeature reconstructions of real testimonials and the lengths ex-employees of other supermarkets have gone to shop in secret after their shift, from hiding Aldi shopping bags, to packing a change of clothes to shop after their shifts.

Watch the campaign teaser:

 The campaign is running across Australia on TV, in OOH, radio and digital.

Credits:

Creative Agency: BMF
Chief Creative Officer: Alex Derwin
Creative Directors: David Fraser & Dantie van der Merwe
Copywriters: Stephanie Allen & Rob Boddington
Chief Strategy Officer: Christina Aventi
Group Planning Director: Kinga Papp
Senior Planner: Josef Wimberger
Chief Executive Officer: Stephen McArdle
General Manager: Paul Coles
Deputy Head of Account Management: Aisling Colley
Account Director: James Arnold
Account Manager: Flora Fraser
Head of TV: Jenny Lee-Archer
Senior Agency Producer: Emma Friend

Production Company: Revolver
Director: The Glue Society
Managing Director & Co-Owner: Michael Ritchie
Executive Producer & Partner: Pip Smart
Executive Producer: Jasmin Helliar
Producer: Serena Paull
DOP:  Jordan Maddocks
Editing: The Glue Society
Post Production: Glue Society
Sound Production:  OTIS