BMF and Aldi make the most wonderful ads together. Last Christmas, they made a most wonderful ad about an intrinsic Chrissy tradition – the backyard cricket game. This year, they’ve topped that with an even more most wonderful ad that blends another intrinsic Chrissy tradition, the unexpected guest, with the story of Santa Claus.
BMF deserves to be very proud of this ad, Santa Crashes Christmas, so let’s allow the agency to tell its story. “Every Christmas one unexpected guest turns up, and every Christmas we welcome them in with open arms. It would be un-Australian not to. In this new Christmas campaign for Aldi, a most unexpected guest turns up in the most unexpected place. It’s the perfect blend of myth vs. reality – the magic of a Christmas icon we all know and love, rooted in a very real, Aussie place, with real Aussie people and with a very real Santa you’ll find impossible not to believe in.”
The ad continues Aldi’s The More The Merrier Theme from Christmas 2017.
Alex Derwin, executive creative director, BMF explained, “The More the Merrier is an idea that places Aldi right where it should be at Christmas – between the Aussie generosity of spirit and the reality of not blowing your budget sky-high. It’s our second year executing the platform and this time we’ve told a deeper story across more channels.”
Paul Coles, general manager, Aldi at BMF added, “We’re incredibly proud of the Christmas campaign this year. It’s a quintessential Aussie Christmas story with an abundance of food, family, friends and Santa – all set against a beautiful backdrop of the Australian outback. With an impressive range of quality Christmas fare, at the lowest possible prices, it really is the more the merrier with Aldi.”
The new campaign launched early on Friday with unbranded teasers for TV and officially launched on Sunday across all channels including TV, online video, social, website, weekly catalogue, digital display, in-store POS, radio, outdoor, and press.
Watch the social teasers:
https://youtu.be/Q_YtHBl1KBQ
Watch the TV teaser:
https://youtu.be/qzmWriF2qGU
Credits:
Creative Agency: BMF
Executive Creative Director: Alex Derwin
Creative Directors: David Fraser & Dantie Van Der Merwe
Art Director: Tom Johnson
Copywriter: Chris Berents
Executive Planning Director: Christina Aventi
Head of Planning: Alison Tilling
Planner: Kellie Box
Managing Director: Stephen McArdle
General Manager, Aldi: Paul Coles
Group Account Director: Aisling Colley
Senior Account Manager: James Arnold
Account Executive: India Gates
Graduate: Maddison Bailey
Agency Producer: Claire Seffrin
Production Company: Goodoil Films
Director: Hamish Rothwell
Executive Producer: Sam Long
Producer: Andrew McLean
Production Art Director: Guy Treadgold
DOP: Germain McMicking
Editor: Mark Burnett @ The Editors
Post Production: Alt.vfx
Composer: Elliott Wheeler @ Turning Studios
Sound Design: Rumble Studios
