There’s no doubt that Australia is about to fall in love with Stanley, a dog with the zoomies because he’s just done a “magnificent” poop. Stanley is zooming across his front garden and back again, oblivious to the voiceover talking about him. Stanley is part of a BMF campaign for Petbarn called Life’s a Treat, which aims to show that Petbarn really understands pets, that pets come first – whatever their outsized personality or peculiar tastes may be.

Stanley is accompanied by the undemonstrative Rizzo, family favourite Chi Chi, rock-loving Giovanni and fusspot Shonda in the campaign – pets who show the quirky attributes that make owners love their pets in a series that reveals what’s inside their heads.

Dantie van der Merwe, creative director at BMF, commented, “It doesn’t take much to make pets happy. Sometimes it takes just exactly the right thing. We hope it brings a knowing smile to both pets and pet parents everywhere.”

Adriane McDermott, chief marketing officer at Petbarn, added, “Everything we do and everything we range at Petbarn helps make ‘life a treat’ because we believe pet’s health and wellness leads to everyone’s happiness. We know they’re more than pets, BMF helped us show we’re much more than just a pet store.”

The is running in Australia across TV, BVOD, OOH, display, radio and social to connect with pet owner audiences.

Credits:

Creative Agency: BMF
Chief Creative Officer: Alex Derwin
Creative Director: Dantie Van Der Merwe
Senior Art Director: Nadia Ahmad 
Senior Copywriter: Ellie Jones
Head of Art & Design: Lincoln Grice
Senior Designer: Matthew Hughes
Creative Team: Sammy Hall & Tony Todorovitch

Chief Strategy Officer: Christina Aventi
Group Planning Director: Thomasine Burnap
Chief Executive Officer: Steve Mcardle 
Group Account Director: Edward Hughes
Senior Account Manager: Annabelle Massera 
Head of TV: Jenny Lee-Archer
Agency Producer: Jess Vella
Senior Art Buyer: Basir Salleh
Finished Artist: Catarina Duardo
Production Director: Karen Liddle 
Creative Resource Manager: Chris Burchett
PR: Lu Borges and Elliott Holohan

Production Company: FINCH
Director: Sam Hibbard
Executive Producer: Corey Esse
Producer: Jane Smith
Post Production: Atticus
Post Producer: Kani Saib
Editor: Joe Morris
Sound Production: Rumble
DOP: Liam Gilmour  

Stills Production Company: Network Agency + Management 
Photographer: Peter Sharp 
Producer: Helen Seggie 
Retouchers: Justin Malinowski, Evie Hilliar and Jeni Rohwer

Client: Petbarn
Chief Marketing Officer: Adriane McDermott
General Manager Marketing: Sumeena Parimu
Creative Director: Kate Napier
Lead Designer: Lauren Hunter
Head of PR & Content: Nancy McDonald