Investing in shares can be daunting at first for everyday people. BMF has launched a campaign for Sharesies AU that aims to them the courage to get started. The campaign, Let’s Get Growing, is led by three commercials showing people beginning to learn how to do something new that has paid off in the long run. Each ends with the encouragement, Being a beginner never stopped you before.

The campaign is the first work by BMF, which won a competitive pitch for the account.

Pia Chaudhuri, executive creative director, BMF, commented, “You’ve been a beginner many times in your life, but being one didn’t stop you then, and it shouldn’t stop you now. Investing can seem intimidating, but just like so many other things, it can be worth taking the plunge. We hope this campaign inspires and empowers investing novices to take heart in the fact we all have to start somewhere, and sometimes, pushing through the awkwardness can bring us one step closer to realising our dreams.”

Brooke Roberts, co-founder and director, Sharesies AU, added, “Sometimes, you just need a little bit of help to see the potential you already have. We want to empower our investors with the tools and knowledge to reach their personal goals. BMF’s platform is true to our brand and we hope it will get Aussies to take their first investment plunge, and continue to grow, with the Sharesies platform.”

The campaign will run in Australia across BVOD, OOH and digital and will be supported with a $10 retail offer covered by Sharesies AU, on sign-up.

Sharesies makes investing easy, allowing anyone to invest across Australia, New Zealand and the US share markets with as little as 1 cent. The Sharesies platform has over 400,000 investors and was made accessible to Australians in 2021.

Credits:

Creative Agency: BMF
Chief Creative Officer: Alex Derwin
Executive Creative Director: Pia Chaudhuri
Senior Art Director: Nadia Ahmad
Senior Copywriter: Ellie Jones
Head of Art & Design: Lincoln Grice
Designer: Alex Kidd
Group Head Experience Design: Lu Vardy
Strategy Director: Rachel White
Head of Effectiveness & Data Stategy: Jen Rhodes
Chief Executive Officer: Stephen McArdle
General Manager: Paul Coles
Group Account Director: Anna Lawrenson
Account Executive: Shanaz Delawari
Head of TV: Jenny Lee-Archer
Creative Services Director: Clare Yardley
Senior Art Buyer: Basir Salleh
Production Director: Karen Liddle 
Finished Artists: Catarina Duardo & Leanne Hall
Digital Producers: Danielle Kartika & Ryville Ochoa
PR: Lu Borges & Elliott Holohan

Production Company: Goodoil
Director: Stuart Bowen
Executive Producer: Juliet Bishop
Producer: Tracey Lee-Permall
DOP: Lachlan Milne

Post Production: The Editors
Offline Editor: Laurance Van Camp
Online Editor: Stu Cadzow
Grade: Fergus Rotherham
Post Producer: Liv Reddy
Music & Sound: Electric Sheep
Creative Director: Glenn Sarangapany
Composer: Tom Marland
Senior Sound Designer: Joe Mount
Executive Producer: Kate Stenhouse
Front-End Developer: King Tan

Stills Production Company: The Kitchen Creative Management
Photographer: Juli Balla
Stills Producer: Federica Genovesi
Retoucher: Adam Hayes 

Client: Sharesies AU
Co-founder & Director: Brooke Roberts
Country Manager: Brendan Doggett
Marketing Manager AU: Adrien Jarvis

Media: MBM NZ

PR: History Will Be Kind

*Brooke Roberts is a sub-authorised representative of Sanlam Private Wealth
(AFSL no: 337927)