Video assistant refereeing (VAR) is meant to make refereeing more accurate. Some of its decisions have made it controversial instead and Buzzman has turned that into a very funny campaign for Burger King France.

Here, according to Buzzman and Burger King, is the real reason for some of VAR referees’ less popular decisions:

The campaign of four 20-second commercials will run on TV in France during selected sports broadcasts.

Credits:

Client: Burger King France
Marketing Director Alexandre Simon
Head of Marketing Carole Rousseau
Media Marketing Officer Erinna Beaudron
Product Marketing Retail Officer Clarence Zidouhia
Product Manager Lila Thumerelle

Agency: Buzzman
President & Executive Creative Director: Georges Mohammed-Chérif
Art Director: Philippe Boucheron
Copywriter: Patrice Lucet
Vice President: Thomas Granger
Managing Director: Julien Levilain
Head of Account: Loïc Coelho
Account Manager: Garance Magaud
Account Executive Assistant: Ulysse Boudot
Head of Social Media: Julien Scaglione
Social Media Consultant: Félix Brunot
Head of PR & Communication: Amélie Juillet
PR & Communication Manager: Paul Renaudineau
Head of TV Production: Vanessa Barbel
Producer: Nicolas Gilliot

Production Company: Blacktool
Director: Clément Langlais
Producers: Brieuc Dupont & Margaux Beaumier
Sound Production: Schmooze