At first glance, Burger King’s billboards appear to indicate where the nearest restaurant is. Look twice and you realise that they show where the nearest Burger King restaurant isn’t. That might be for the next 150 metres, 400 metres, 450 metres or on the 3rd floor of a shopping centre.
The billboards are ads by agency, Buzzman, for Burger King’s delivery service through Deliveroo. They are posted throughout France during November. (BTW, Burger King has 328 restaurants across the country. By comparison, there are 428 in Australia, which is much larger in size – although not in population.)
Credits
Agency: Buzzman
President & Executive Creative Director: Georges Mohammed-Chérif
Creatives: Manel Jouini & Edouard Jacquelin
Vice President: Thomas Granger
Managing Director: Julien Levilain
Head of Account Service: Loïc Coelho
Account Executive: Fany Maupou
Head of Strategic Planning: Clément Scherrer
Head of PR & Communication: Amélie Juillet
PR & Communication Manager: Paul Renaudineau
Head of Print Production: Vanessa Barbel
Client: Burger King France
Marketing Director Alexandre Simon
Product Marketing Officer Carole Rousseau
Communication Manager Lucile Zoude
Marketing Product Manager Clarence Zidouhia
Project Manager Assistant Eléonore Guigon
