A company that loves you even when you’re annoying. Doesn’t that make you love that company back? Burger King France has produced a campaign in which it tells customers that it has missed them during lockdowns, in a film that features their most irritating behaviours. It’s a wonderful idea from Buzzman.

The campaign highlights the return to business as usual for Burger King in France and Belgium, where its outlets have been closed for eight months. It is running on TV, in social media and in-store in those countries.

Credits:

Client: Burger King France
Marketing Director: Alexandre Simon
Product Marketing Officer: Carole Rousseau
Media Officer: Erinna Beaudron
Project Marketing Managers: Gabrielle Nguyen & Clarence Zidouhia
Junior Project Marketing Manager: Lila Thumerelle

Agency: Buzzman
President & Executive Creative Director: Georges Mohammed-Chérif
Vice President: Thomas Granger
Creative Directors: Tristan Daltroff & Louis Audard
Art Director: Louis Audard
Copywriter: Tristan Daltroff
Assistant Art Director: Vincent Tavernier
Managing Director: Julien Levilain
Business Director: Loïc Coelho
Account Director Xavier Devaux-Landragin
Account Managers: Garance Magaud, Fany Maupou & Quentin Seguret
Account Executive: Théophile Geslain
Assistant Account Executive: Romane Bourdier
Head of Social Media: Julien Scaglione
Social Media Consultants: Félix Brunot, Arnaud Cherbonnier & Paul Gosset
Head of PR & Communication: Amélie Juillet
PR & Communication Manager: Paul Renaudineau
Head of TV Production: Vanessa Barbel
TV Producers: Ayman Jaroudi & Katya Violi
Lead Motion Designer: Théo Berdrin