Burger King has joined the World Cup buzz with a French campaign that began as a teaser on Twitter on November 26 and ended up as a two-minute spot at half time during the France vs Denmark FIFA World Cup game.
The fun by Buzzman reignites the popular argument about which fast food item is tops. It begins with a private conversation in a restaurant but escalates quickly as other diners jump in and even the police intervene. As it turns out, they are all at Burger King as the original couple admit that the Whopper reigns supreme…
…but not before every other brand imaginable has been proposed and rejected.
The spot is running in France as 60- and 30-second cutdowns.
Client: Burger King France
Managing Director: Alexandre Simon
Marketing Director: Timothée Loizeau
Media Officer: Erinna Beaudron
Agency: Buzzman
President & Executive Director: Georges Mohammed-Cherif
Vice President: Thomas Granger
Managing Director: Julien Levilain
Art Directors: Pierre Cognard & Guilhem Barbet
Copywriter: Guilhem Barbet
Copywriter Assistant: Loic Coelho
Account Manager: Fany Maupou
Account Executive: Romane Bourdier
Head of Social Media: Julien Scaglione
Social Media Consultants: Félix Brunot & Lucas Souchon
Head of PR & Communication: Amélie Juillet
PR & Communication Manager: Paul Renaudineau
PR & Communication Assistants: Marie Smid & Anouck Vallez
Head of TV Production: Vanessa Barbel
Producer: Ayman Géroudet
Production Company: Henry
Director: Adrien Armanet
Sound Production: Schmooze
