Buzzman’s new campaign for Burger King France is a Pavlovian experience – enhanced by the magic of ASMR. It’s a full two minutes of a man eating a Whopper, his enjoyment augmented by his whispered comments and some heady sound effects.
The commercial is running in France, on TV and in cinemas.
Did the idea come from ASMRTHeChew and her series of eating Burger King ASMR videos from nine years ago? Here’s one of them:
