Let’s be honest – you don’t expect Sandisk to be cool. Nor funny. Nor create the kind of content that’s straight out of current culture. It makes storage disks. But its agency is Callen. Callen “makes cool stuff that positively impacts businesses in cool ways,” according to its byline. its work for Sandisk lives up to that boast.

Sandisk’s new platform, Space to hold more, is cool, funny and straight out of current culture. The new work is a deliberate move to a more personal and emotionally driven approach. Its aim is to align with how people live, create, and share today. It does that by highlighting the creativity, humour, and everyday moments that Sandisk products help preserve. And it surprises by making Sandisk part of the tech that makes our essential digital life work.

The newest spot, STUNTS, gives Jackass lovers a thrill. It follows a young man who uses his Sandisk Phone Drive to offload footage and make room for what he loves most, filming backyard stunts with his friends.

It’s the second in a three-part campaign called More, More, More, running through January that celebrates the chaos and joy of modern life through the ways people capture and save what matters.

The first spot, CATS, introduced the campaign on November 3, with a flood of over-the-top cat clips, a playful nod to internet culture and the endless space to store it all.

The final spot, DECKS, will follow in January.

This new direction builds on Sandisk’s Memory Man campaign earlier this year, that introduced a five-foot-two robot designed as a humorous symbol of human creativity.

Credits: 
Agency: CALLEN
Founder, CCO: Craig Allen
President, Partner: David Hughes
Chief Opportunity Officer: Jess Monsey
Head of Production: Mike Davidson
Creative Director: Tim Kang, Jarrod Higgins
Head of Art: Renan Molin
Producer: Lindsay Reed
Account Director: Kate Schaetzle
Assistant Account Manager: Isabel Mattern
Project Manager: Roberta Guzzardi
Brand: Sandisk
Senior Vice President, Consumer: Janet Allgaier
VP, Global Consumer Brand and Digital Marketing: Heidi Arkinstall
Director, Brand & Integrated Marketing: Anthony Morquecho
Director, Consumer Product Marketing: Christina Garza