In a fully integrated campaign, the OOH is often an afterthought. The campaign film leads. Canadian agency, Camp Jefferson, has put the OOH first in its campaign for internet provider, Koodo. The idea is that Koodo is bringing “a whole lotta happy” with its new mobile, internet, and streaming content bundle, the HappyStack.
The campaign’s billboards are a whole lotta happy themselves – brightly coloured and witty.
The Happy Stack launch campaign sits within koodo’s long-standing Choose Happy brand platform and returns to the platform’s roots, with its vibrant colours and sense of fun. While the creative highlights key attributes like the Happy Stack’s affordability and reliability, it also expresses the joyful and optimistic tone that is one of the hallmarks of the Koodo brand.
The campaign includes two 15-second spots that show their environments being transformed from drab to delightful by switching to Koodo.
“Happiness feels like it’s in short supply these days, but Koodo’s Choose Happy platform is as much about the offering as it is about joy you feel when you get what you need,” stated Julie Nikolic, SVP, director of creative at Camp Jefferson. “We want to bring back the fun at every touchpoint.”
“Happy Stack is the answer to today’s unpredictable economic climate,” commented Dwayne Benefield, chief product officer at Koodo parent, TELUS. “It combines reliable mobile service, dependable high-speed internet, and the best streaming entertainment at a value Canadians can’t find anywhere else. Our value-minded customers want to invest wisely in a practical, comprehensive connectivity and entertainment package, without sacrificing top-tier quality and we’re proud to deliver that only at Koodo.”
Credits:
Client: Koodo Mobile
VP, Marketing Communications: Lise Doucet
Manager, Marketing Communications: Isabella Goldberg-Jussup
Senior Marketing Communications Manager: Rheya Mall
Marketing Communications Manager: Risha Raythatha
Senior Digital Marketing Communications Manager: Andreina Pirela
Agency: Camp Jefferson
SVP, Director of Creative: Julie Nikolic
Creative Director: Mike Blackmore
Associate Creative Directors: Ashley Babcock, Robyn Crummey
Copywriter: Tori Wiley
Copywriters French: Fabrice Poirier, Sara Tremblay, Sophie Rhéaume, Annie Rousseau
Design Director: Leah Renihan
Designer: Anna Lew
Integrated Production Director: Lily Tran
Producer: Sam Benson
Producer French: Jocelyne Dubuc
Print Production Manager: Dawn-Marie Mills
President: Peter Bolt
SVP, General Manager: Edith Rosa
VP, Strategy: Aviva Frenkel
Group Account Director: Lora Landriault
Account Director: Matthew Vares
Account Executives: Lina Botyrius, Kate Szirmay-Kalos
Account Manager French: Marie Dangleterre
Media Agency: Jungle Media
Production Company: Revolver Films
Director: Scott Cudmore
Executive Producer: Richard Cureton
Producer: Peter Oad
Director of Photography: Michael Leblanc
Production Designer: Katherine Salnek
Editing: Saints Editorial
Editor: Aaron Dark
Assistant Editor: George Abraham
Transfer: Darling VFX
Colourist: Patrick Samaniego
Online: Darling VFX
CG & Motion Designer: Lev Bravo
Senior Flame Artist: Paul Binney
Executive Producer: Morgan Campbell
Audio & Music House: TA2 Sound & Music
Voice & Music Director: Drew Frohmann
Creative Director + Music Producer: Drew Frohmann
Audio Engineer: Adam Ive
Executive Producer: Dana Gadsden
French Audio House: Audio Z
Audio Engineer: Johan Chacon
Developer: Nirmal Rodrigo
