35 campaigns from 15 countries have made it into the Cannes Lions 2017 Innovation shortlist. Those campaigns come from Australia, Brazil, China, Colombia, India, Japan, Norway, Poland, Singapore, Spain, Sweden, Switzerland, UAE, UK and the USA. Four clients who entered directly – Shell, Apple, Google and Intel – are included.
The US leads the pack with 13 shortlisted entries. The UK has 4.
Australia has 3 shortlisted entries:
- Clemenger BBDO, Meet Graham for Transport Accident Commission Victoria, production by Airbag and Flare.
- Saatchi & Saatchi Sydney, Rescue Rashie, for Westpac, production by Rumble Studios and Scoundrel.
- Marcel Sydney, Air-Ink for Tiger Beeer, production by Goodoil Sydney, Heckler Sydney, Squeak E Clean LA, Curious Few HK, Flora&Fauna Visions Berlin, MediaVest/Spark NY, Starcom London, Starcom Singapore.
FCB Warsaw: The bicycle bell that won’t get drowned out by Ed Sheeran
Saatchi & Saatchi London & Direct Line insurance light your way home
The Innovation Lion has the only jury that Cannes Lions that those attending the Festival can attend. if you;re going to Cannes, you can watch the shortlist presentation sessions and hear the judges interrogate the finalists.
