The Cannes Lions winners have been announced in Creative Effectiveness and Creative Strategy, They are:
Creative Effectiveness
Grand Prix: FCB Chicago & FCB New York, Contract For Change for Michelob Ultra Pure Gold
Gold winners:
- Ingo Stockholm, David Miami and Publicis Romania, Moldy Whopper for Burger King
- Scholz & Friends Berlin, The Tampon Book: A Book Against Tax Discrimination for The Female Company
- Ogilvy London & Ogilvy Toronto, Courage Is Beautiful for Dove
- FCB Canada, Project Understood, for Canadian Down Syndrome Society
- Havas Play Paris, Undercover Avatar for Association L’enfant Bleu
Creative Strategy
Grand Prix: BBDO Belgium, The Breakaway: The First Ecycling Team For Prisoners for Decathlon Sports Equipment
Gold Winners:
- Rethink Toronto, Draw Ketchup for Kraft Heinz (Heinz Ketchup)
- Forsman & Bodenfors Gothenburg, Discover The Originals for Visit Sweden Travel & Tourism
- FCB Canada, CDSS Long Term for Canadian Down Syndrome Society
Cannes Lions Gold 2022Cannes Lions Grand Prix 2022Cannes Lions Grand Prix Creative Effectiveness & Creative Strategy
