AMV BBDO has been named Agency of the Festival at Cannes Lions with 5 Grands Prix, 5 Gold Lions, 9 Silver Lions and 8 Bronze Lions. Four of its Grands Prix were for the #wombstories campaign for Ressity brands, Bodyform/Libresse, that won the top prizes in Film, Film Craft, Titanium and Health & Wellness. AMV BBDO also won the Lions Health United Nations Foundation Grand Prix for Good for The Central Office of Public Interest’s (COPI) addresspollution.org campaign.
Alex Grieve, chief creative officer of AMV BBDO, stated, “Being named Agency of the Festival is an incredible honour and doing so with some of our most brilliant work to date, across various clients, makes it even sweeter. Particularly with #Wombstories, we’ve been fortunate to have a fearless client in Essity who are attuned to the power of creativity and aren’t afraid to challenge the status quo. It’s been thrilling pushing the creative boundaries with them year-over-year.”
Interpublic’s FCB was named Network of the Festival, a first for the network in its 148-year history. Its wins included Healthcare Network of the Year for FCB Health Network, Healthcare Agency of the Year for AREA 23, an FCB Health Network company, with 2 Titanium wins, 5 Grand Prix. In total, FCB accumulated 80 Lions, consisting of 2 Titanium, 5 Grands Prix, 15 Gold, 26 Silver and 32 Bronze.
“FCB’s historic showing this year can be attributed to the creative leaders who comprise our global network,” stated FCB worldwide chief executive officer, Carter Murray. “It’s also a testament to Global Chief Creative Officer Susan Credle’s creative vision.”
FCB Chicago’s Boards of Change for City of Chicago and FCB Chicago/FCB New York’s Contract for Change for AB InBev won the two Titanium Lions. Boards of Change won 14 Lions total, including a Grand Prix. Contract for Change won 9 significant wins during the Festival, including a Grand Prix. Major highlights across the network include FCB Chicago placing third for Agency of the Year and notching 24 total wins, FCB New York ending the week with 18 wins, FCB Canada with 7, FCB Inferno with 6, FCB Interface with 7 and AREA 23, an FCB Health Network company, with 11 Lions, including two amazing Grands Prix.
WPP was named Holding Company of the Festival for the first time since 2017. Omnicom won the award in 2018 and 2019 (and there was no festival in 2020). WPP agencies, led by Ogilvy, collected a total of 190 Lions, including a Titanium Lion, 12 Grands Prix, 28 Gold, 57 Silver and 92 Bronze, with winners representing 38 different countries.
In summary:
Agency of the Festival
- 1. AMV BBDO, London
- 2. Publicis Italy, Milan
- 3. FCB Chicago
Independent Agency of the Festival
- 1. Wieden+Kennedy, Portland
- 2. The Bloc, New York
- 3. Rethink, Toronto
Network of the Festival
- 1. FCB
- 2. Ogilvy
- 3. BBDO Worldwide
Holding Company of the Festival
- 1. WPP
- 2. Omnicom
- 3. Interpublic Group
Creative Brand of the Festival
- 1. Burger King
- 2. Bodyform/Libresse
- 3. Dove
Palme D’Or
- 1. Chelsea Pictures, US
- 2. Pulse Films, US
- 3. Division, France
- 4. Smugger, US
- 5. Prettybird, US
Microsoft is Creative Marketer of the Festival. This is presented to an advertiser that has amassed a body of creative and Lion-winning work over a sustained period of time, and has established a reputation for producing brave creative and innovative marketing solutions.
In 2019, Microsoft won 11 Lions, with McCann New York’s Changing the Game for the Xbox Adaptive Controller winning 5, including a Grand Prix in Brand Experience & Activation as well as a Titanium Lion. Other stand-out winners have included McCann New York’s Make What’s Next campaign focused on STEM for International Women’s Day, which in 2017 received a Glass Lion for campaigns addressing gender inequality; McCann London’s Survival Billboard for Xbox /Tomb Raider, awarded 17 times in 2016; DELQA, an immersive installation created by Listen New York; Y&R Colombia Bogotá / Wunderman Colombia Bogota’s FIFA 14 for Xbox 360; and Xbox Design Lab Originals: The Fanchise Model for Xbox Design Lab, which won 7 Lions, including the Creative eCommerce Lion Grand Prix.
