Burger King has made a major impact in the 217-strong shortlist for Direct, with campaigns by FCB New York, David Miami, David Sao Paulo, Grabarz & Partner, Ingo Stockholm and We Believers New York accumulating an impressive array of finalists.
FCB NY & Burger King: The 1 cent Whopper you can get if you unlock the deal at Macca’s
Australia has also done well with 10 finalists. They are:
- DDB Sydney, Too Powerful For TV, for Volkswagen Amarok, with Blockhead VFX, Be, Goodoil Films, Rumble Studios & The Editors
DDB Sydney: VW Amarok shows what you can’t show in vehicle ads on TV
DDB Sydney makes the VW Amarok ad that’s too awesome for TV even more awesome
- DDB Sydney, White Box for Volkswagen Crafter, with Sam I Am, Scoundrel & White Chocolate
- DDB Sydney, Polo UnFail, for Volkswagen Polo, with Riot Content
- Naked Sydney, Sans Forgetica x 2 for RMIT University, with Bantam & Orchard
- Clemenger BBDO Melbourne, Deadly Questions for Aboriginal Victoria
Clemenger BBDO Melbourne & Aboriginal Victoria: Keep asking deadly questions
- The Brand Agency, Hungry Puffs for Foodbank WA
- VMLY&R Melbourne, The Half Biscuit for Legacy/RSA, with Hell Studios, Wavemaker & PPR
- CHE Proximity, Overconfidence Insurance for RACV, with Finch
CHE Proximity: RACV stands behind the unassailable confidence of dogs and cats
- TBWA Melbourne, Signs of Love, for ANZ Bank, with Revolver/Will O’Rourke, The Glue Society & Thrive
View the full shortlist here: Cannes Lions 2019-Direct-Lions-Shortlist






