WPP has won Creative Company of the year with 168 awards at this year’s Cannes Lions, including a Titanium award for Ogilvy’s Vaseline Verified for Unilever.
“Our success at Cannes Lions is a tribute to the extraordinary talent and passion of our people worldwide, and to the clients who entrust us with their brands. It’s also a powerful statement about the central role of creative and media excellence in building brands, shaping culture and driving growth, a principle at the heart of WPP and one I’m very proud to see recognised today. Winning Creative Company of the Year is always a huge honour, but celebrating this achievement with our brilliant people at my last Cannes as CEO makes it doubly special. Congratulations and thank you to everyone who made it happen,” stated Mark Read.
Creative Company of the Year
1. WPP
2. Omnicom
3. Interpublic Group
Network of the Year
1. DDB Worldwide
2. Ogilvy
3. FCB
Independent Network of the Year
1. Serviceplan Agenturgruppe
2. Rethink
3. Wieden+Kennedy
Agency of the Year
1. Publicis Conseil, Paris, France
2. Africa Creative DDB, São Paulo, Brazil
3. FCB Chicago, United States
Independent Agency of the Year
1. Serviceplan, Munich, Germany
2. Rethink, Toronto, Canada
3. Bear Meets Eagle On Fire, Sydney, Australia
Palme d’Or
1. Revolver, Australia
2. Iconoclast, United States
3. Biscuit Filmworks, United Kingdom
Creative Brand of the Year
1. AXA
2. Dove
3. Vaseline
Agency of the Year by Track
Agency of the Year – Classic: Africa Creative DDB, São Paulo, Brazil
Agency of the Year – Craft: FCB Chicago, United States
Agency of the Year – Engagement: GUT, São Paulo, Brazil
Agency of the Year – Entertainment: DAVID, New York, United States
Agency of the Year – Experience: DM9, São Paulo, Brazil
Agency of the Year – Good: Africa Creative DDB, São Paulo, Brazil
Agency of the Year – Health: =1 Ogilvy, Shanghai, Mainland China and Ogilvy, Singapore, Singapore
Agency of the Year – Strategy: Ogilvy UK, London, United Kingdom
Independent Agency of the Year by Track
Independent Agency of the Year – Classic: Serviceplan, Munich, Germany
Independent Agency of the Year – Craft: Bear Meets Eagle On Fire, Sydney, Australia
Independent Agency of the Year – Engagement: Rethink, Toronto, Canada
Independent Agency of the Year – Entertainment: BigTime Creative Shop, Riyadh, Saudi Arabia
Independent Agency of the Year – Experience: Serviceplan, Munich, Germany
Independent Agency of the Year – Good: =1 L&C, New York, United States and Serviceplan, Munich, Germany
Independent Agency of the Year | Health: Artplan, São Paulo, Brazil
Independent Agency of the Year – Strategy: Rethink, Toronto, Canada
