Apple Cupertino, Today at Apple (its free hands-on teaching programme), has won the Grand Prix in Brand Experience & Activation, for Apple

“At the heart of every Apple Store is the desire to educate and inspire the communities we serve,” stated Angela Ahrendts, Apple’s senior vice president of Retail.

“Today at Apple is one of the ways we’re evolving our experience to better serve local customers and entrepreneurs. We’re creating a modern-day town square, where everyone is welcome in a space where the best of Apple comes together to connect with one another, discover a new passion, or take their skill to the next level. We think it will be a fun and enlightening experience for everyone who joins.”

Eight Golds were awarded:

• DDB Chicago, Exclusive The Rainbow, for Skittles

https://youtu.be/ExAZTG6XKrU

• Lola MullenLowe Madrid, Scary Clown Night for Burger King

• Carrefour Massy, Black Supermarket, for Carrefour

Marcel Paris: Carrefour opens a black market in illegal produce and changes French law to save biodiversity

• McCann New York, Universal Love, for MGM Resorts International

McCann New York: MGM Resorts International shows that it really was made to “blow the mind of mankind”

• R/GA Portland, A/R Jordan, for Nike Jordan
• BBDO NY, Live Looper, for Downtown Records, The Academic

• Intel Santa Clara, Intel Drone Light Show at the Olympics, for Intel
• McCann London, Xbox Design Lab Originals The Fanchise Model, for Microsoft