Australia has had the ultimate Cannes Lions win – The Monkeys’ The First Digital Nation for The Government of Tuvalu has won the Grand Prix in Titanium, with Collider, MassiveMusic and Thrive PR + Communications.
The campaign grabbed headlines around the world, reaching 2.1 billion people without a dollar spent on media. That global attention kickstarted Tuvalu’s fight for digital sovereignty, and already, nine other countries have agreed to legally recognise Tuvalu’s permanent status as a digital nation.
Titanium Lions went to:
• Wieden+Kennedy New York, Wieden+Kennedy Sao Paulo & Africa Creative DDB Sao Paulo, Bring Home the Bud, for Budweiser
• McCann Poland Where to Settle for Mastercard
• Draftline Shanghai, David Bogota, David New York Corona Extra Lime for Corona.
