23 entries made it into the finals of Creative Effectiveness, 3 from Australia
Australia’s finalists:
- McCann Melbourne, Infrequent Flyers for Tigerair
- DDB Sydney, #MacItBetter for McDonald’s,
- Leo Burnett Melbourne, #MyFamilyCan for SPC Ardmona
Full shortlist here: Creative Effectiveness Lions Shortlist
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495 entries were shortlisted in Outdoor, 8 from Australia and 16 from New Zealand
Australia’s finalists:
- Saatch & Saatchi Sydney (4), LandCruiser Emergency Network for Toyota LandCruiser
S&S: Toyota LandCruiser reaches the parts of Australia mobile phones can’t
- DDB Melbourne, The Unconventional Oven for , Kidsafe
- Grey Melbourne, This Bike Has MS for MS Australia
- JCDecaux Sydney, Stop The Spread – Contactless Donations for Melanoma Institute Australia
- Clemenger BBDO Melbourne, The Boys for Bonds,
The Stable Awards: Insight of the Year, Clemenger Melbourne, The Boys
New Zealand’s finalists:
- FCB NZ (2), Paper Plus, Read Better Stories Gym, for Paper Plus
- FCB NZ (2), Paper Plus, Read Better Stories Boots, for Paper Plus
- FCB NZ (2), Paper Plus, Read Better Stories Curry, for Paper Plus
- Y&R NZ, Olive Branch for Burger King
- Y&R NZ, Peace Fingers for Burger King
- Y&R NZ, Dove for Burger King
- Y&R NZ, Whopper for Burger King
- Y&R NZ, McWhopper for Burger King
- Y&R NZ, Big Mac, for Burger King
- Y&R NZ (3), McWhopper for Burger King
- Y&R NZ (2), Actual Reality for Jaguar
- DDB NZ, Family Matters Crewneck for Sky TV
- DDB NZ, Minor Disagreement Knit for Sky TV
- DDB NZ (2), Unforgotten Soldiers for Sky TV
- Colenso BBDO, X-Ray Casts for Anchor Milk
- Colenso BBDO (3), Brewtroleum for DB Export
- Colenso BBDO, Backyard Burger King for Burger King
Full shortlist here: Outdoor Lions Shortlist
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97 entries were shortlisted in Digital Craft, 2 from Australia and 1 from New Zealand
Australia’s finalists:
- Leo Burnett Sydney, brainBAND for Samsung Australia
- DDB Sydney, #ComeOnIn for The Sydney Opera House
New Zealand’s finalist:
- Colenso BBDO A Dog’s Story for Pedigree
Full shortlist here: Digital Craft Lions Shortlist
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250 entries were shortlisted in Design, 11 from Australia and 3 from New Zealand
Australia’s finalists:
- Marcel Sydney, The Scimitar’s Arc, Artbreaks for ABC
- Marcel Sydney (2), The Faintest Clasp, Artbreaks for ABC
- Interbrand Australia (2), Shifting Perspectives for Sydney Opera House
- 303MullenLowe Sydney, The Harley Davidson Tea Set for Harley Davidson
- M&C Saatchi Melbourne (2), The 2 Litre Towel for Australian Weaving
- Leo Burnett Melbourne, Preserved Memories for SPC Ardmona
- Whybin\TBWA Melbourne, GAYNZ for ANZ Bank
- Grey Melbourne, This Bike Has MS for MS Australia
New Zealand’s finalists:
- Y&R NZ (2), Actual Reality for Jaguar NZ
- DDB NZ, Unforgotten Soldiers for Sky TV
Full shortlist here: Design Lions Shortlist
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239 entries were shortlisted in PR, 10 from Australia and 9 from New Zealand.
Australia’s finalists:
- Whybin\TBWA Melbourne (3), Pocket Money – Equal Future for ANZ Bank
- Whybin\TBWA Melbourne, GAYNZ for ANZ Bank
- Whybin\TBWA Sydney, Pride In Diversity for David Jones
- Whybin\TBWA Sydney (2), It’s In You for David Jones
- Leo Burnett Melbourne, Reword for Headspace
- DDB Melbourne (2), The Unconventional Oven for Kidsafe
New Zealand’s finalists:
- Y&R NZ, (3), McWhopper for Burger King
- Y&R NZ, Breast Milk for Breast Cancer Cure
- Saatchi & Saatchi (2), Clever Kash for ASB Bank
- Colenso BBDO, Adblocker for Amnesty International
- Colenso BBDO, Brewtroleum for DB Export
- DDB NZ, Unforgotten Soldiers for SKY TV
Full shortlist here: PR Lions Shortlist
