87 entries have been shortlisted in Sustainability Development Goals.
Of course, the US dominates but it’s nice to see a wider spread of countries making an impact in this category. Maruri Grey Guayaquil (Ecuador) has four finalists. Pagés BBDO Santo Domingo has 2. Erste Bank Prague & Y&R Prague, Ogilvy Africa Nairobi and Sek Helsinki have one each.
Australia has 8 finalists:
- Host/Havas, Palau Pledge (x4), for Palau Legacy Project
- Clemenger BBDO Melbourne, Never Before Barbie for Mattel Barbie
- Clemenger BBDO Melbourne, Until We All Belong, for Airbnb
- VML Sydney, Alexa Lifeline
- Deloitte Australia, Value of Nature, for The Great Barrier Reef Foundation
New Zealand has 3 finalists:
- Ogilvy NZ, World’s Most Successful Recruitment Video (x2) for New Zealand Police Recruitment
- Colenso BBDO, DB Export Beer Bottle Sand, for DB Breweries/Heineken DB Export
Colenso BBDO: A 2nd way for DB Export drinkers to protect the planet
View all finalists here: Sustainable Development Goals Lions shortlist
There are 29 finalists in Creative Effectiveness.
The US’ 13 include McCann NY’s Fearless Girl (x2) for State Street Global Advisors, BBDO NY’s Evan for Sandy Hook Promise, David Miami’s Google Home of the Whopper (x2) for Burger King…
Droga5’s Did You Mean Mailchimp:
We Believers’ Edible Six Pack Ring (x2) for Saltwater Brewery:
…and 180LA’s Boost You Voice (x2) for Boost Mobile:
The UK, has 1 finalist – adam&eveDDB’s Buster The Boxer for John Lewis.
India has 2, both for Ogilvy Mumbai’s Savlon Healthy Hands Chalk Sticks
Australia has 2 finalists:
Clemenger BBDO Melbourne, Snickers Hungerithm
https://youtu.be/vR1RgnKcGr4
Clemenger BBDO Melbourne, Meet Graham, for Transport Accident Commission, with Airbag & Flare Productions
New Zealand has 1 finalist:
Colenso BBDO, The Child Replacement Programme, for Pedigree, with Starcom and Impact PR.
View all finalists here: Creative Effectiveness Lions shortlist
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