The US has 32 of the 90 shortlist spots in mobile, which is to be expected.
More interesting is the competition between Wieden + Kennedy London, with 3 finalist spots for Nothing Beats a Londoner, the Nike ad that has been causing a sensation…
…and adam&eveDDB, with 3 finalist spots for Cybersmile for CALM (Campaign Against Living Miserably).
R/GA adds 2 more finalist to bring the UK’s tally to 8 – Snaptivity app for fan engagement company, Snaptivity, and DIGISEQ for wearable tech company, DIGISEC.
Colenso BBDO has scored all 4 of New Zealand’s finalist spots with SelfieSTIX for Pedigree.
Colenso: Pedigree’s SelfieSTIX adds fun lenses (so you’ll take more dog selfies)
Australia has 5 finalists, three for similar clients:
- whiteGREY, Invisible Friends for Missing Persons Advisory Network (x2)
- BWM Dentsu, Disappearing Person Alerts for Queensland Police
plus
- Deloitte Australia, for voice-activated nurse, Lucy, for Prince of Wales Hospital
- Tricky Jigsaw Sydney, Fireblanket for NRMA Insurance
M&C Saatchi & Tricky Jigsaw: More applause for NRMA Fireblanket
View the full shortlist here: Cannes Lions mobile shortlist
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