McCann New York’s Fearless Girl for State Street Global Advisors was won the Titanium Grand Prix. The un-advertising campaign won 4 Grands Prix – in Outdoor, PR, Glass and Titanium, and 18 Lions in total.

“That is not an ad. That is beyond anything we’ve ever done. That is permanent,” stated Tham Khai Meng, co-chairman & worldwide chief creative officer, Ogilvy & Mather and Titanium Lions jury president.

“We may not be here anymore one day, but that thing, that icon, will stay there forever. That’s what we love about it, that longevity. In our business, the stuff we do can be fish-and-chip paper the next day. But this thing has a permanence.”

Fearless Girl is #=2 now in the Cannes Grands Prix rankings as one of only two campaigns to win 4 Grands Prix at Cannes. The other was adam&eve’s Sorry I Spent it on Myself for Harvey Nichols in 2013.

Australia still holds the record for the #1 most awarded campaign at Cannes ever, though. McCann Melbourne’s Dumb Ways to Die for Metro Trains Victors won 5 Grands Prix in 2013.

This year’s other Titanium winners were:

• • 180LA Santa Monica, Boost Your Voice for Boost Mobile

• • Ogilvy New York Refugee Nation for Amnesty International

• • MJZ LA My Mutant Brain for Kenzo

Fearless Girl’s 18 Cannes Lions are:
• Titanium: Grand Prix
• Outdoor: Grand Prix, 1 Gold
• PR: Grand Prix, 1 Gold, 1 Silver
• Glass: Grand Prix
• Promo & Activation: 2 Golds, 1 Silver
• Media: 2 Golds
• Direct: 2 Golds, 1 Silver, 1 Bronze
• Design: 2 Golds