Serviceplan Korea and Serviceplan Innovation’s DOT Mini won 2 Gold Lions at Cannes for DOT Inc and cloudandco Korea, one in Gold Lion in Health & Wellness Tech, the other in Innovation.
DOT Mini is the world’s first smart media device for blind and visually impaired people, the first device that can access any digital text content on its own. It also comes with two important features. The Dot Translation Engine, based on AI/ machine learning, understands context and translates efficiently to Grade 2 Braille, which is on average 50% shorter. Dot Mini provides additional audio support, for even faster perception and multisensory applications. And the device itself is up to 10 times smaller, more lightweight, less power consuming and cheaper than conventional ones with less functionality.
It can access digital text files from online libraries and websites, local and network storage. With its speaker, headphones and microphone, it allows multisensory experiences like karaoke and even movies. Intuitive control elements including directional pad, select, menu and scroll buttons, as well as voice recognition, make interactive applications like text editing, bookmarks and notes, as well as calculation, coding and even games possible. 200,000 books are already directly available through partnerships with big content platforms like Rakuten Kobo and Yes24. 40,000 units have been pre-ordered pre-ordered for its global launch in late 2018.
Dot chief executive officer, Eric Kim, stated, “We are so grateful to have achieved a great milestone once again. Thank you, Serviceplan, for working with us again to generate the best possible synergy. Dot will continue our journey to address those excluded from the ever-changing, innovative world that we are currently living in. We will also continue to work with Serviceplan to be more creatively engaged in the innovative world. Lastly, we would like to express special thanks to the KOICA CTS Team, for supporting the Dot Mini project as well as making the India and Kenya projects happen, and cloudandco, our wonderful partner, who helped us by creating an amazing design to go with the ground-breaking product.”
Overall, Serviceplan Group was awarded 3 Gold, 3 Silver and 3 Bronze Lions, a total of 9 Cannes Lions that made it #2 among all German agencies.
As well as Serviceplan’s Golds for DOT Mini, the group won:
- Silver in Product Design for DOT Mini
- Silver in Media for Sky Germany’s Say it with Sky
- Silver in Design for Le Beck’s: The Legendary Beer Can
- Bronze in Brand Experience & Activation for Autism Can Work for Andro
- Bronze in Product Design for Fittle for LV Prasad Eye Institute, Ravensburger & WHO Collaboration Centre
- Bronze in Media for The Shortcut Billboards for Mini.
Serviceplan Campaign X: MINI gets pedestrians as well as drivers through Berlin faster
Alexander Schill, Serviceplan Group Global chief creative officer commented, “Uber-creativity is at the heart of what we do, and the campaigns that won at Cannes this year are shining examples of this philosophy. I’m particularly thrilled that DOT won 2 Gold Lions, as this type of campaign is more than traditional advertising, it has the potential to change the lives of millions of blind and visually impaired people around the world.”
