Mobile:
Dentsu Tokyo has won the Grand Prix in Mobile for The Family Way (Seem) for Recruit Lifestyle Co.
Seem is a device that lets men check their sperm for motility and fertility. 48% of infertility problems are on the male side and in male dominant Japan especially, this can lead to a couple never having children.
Clemenger BBDO Melbourne’s Snickers Hungerithm won 2 of the 8 Gold Lions awarded.
Hungerithm also won 2 Silvers. Australia was the only country to win more than 1 Gold. Japan won 1 Gold, also for Dentsu’s The Family Way, and 1 Grand Prix.
VML Sydney put in a brilliant effort with two Silvers and 2 Bronzes for Snaplications for McDonald’s.
Australia’s Winners:
Gold:
Clemenger BBDO Melbourne, Snickers Hungerithm (2)
Silver:
VML Sydney, Snaplications for McDonald’s Australia (2)
Clemenger BBDO Melbourne, Snickers Hungerithm (2)
Bronze:
R/GA Sydney, Through The Dark for Google
Ogilvy Melbourne, AAMI SmartPlates
VML Sydney, Snaplications for McDonald’s Australia (2)
New Zealand’s winner:
Bronze:
FCB New Zealand, Go Balls Out for Testicular Cancer New Zealand
View all winners here: Mobile Winners (1)
Direct:
David Miami’s Google Home of the Whopper for Burger King, produced by Caviar Los Angeles, has won the Grand Prix in Direct.
In April, David Miami created a TV spot for Burger King that served as a hack for Google Home. The ad featured the phrase, OK, Google, what is the Whopper burger?, which triggered any Google Home device within earshot to start reading out aloud from the Whopper Wikipedia page.
There were thirteen Gold Lions awarded. Clemenger BBDO Melbourne took out 3 of them – 1 for Meet Graham and 2 for Snickers Hungerithm
Australia’s Winners:
Gold:
- Clemenger BBDO Melbourne, Meet Graham for TAC Victoria
- Clemenger BBDO Melbourne, Snickers Hungerithm (2)
Silver:
- Clemenger BBDO Melbourne, Snickers Hungerithm
- Clemenger BBDO Melbourne, Meet Graham for TAC Victoria (3)
Bronze:
- The Monkeys, Out of Office Travelogue for Qantas
- BMF Sydney, You’ve Gotta Have A Team for Football Federation Australia
- McCann Sydney, A Table to End Hunger for The Hunger Project
Clemenger BBDO, Melbourne, Snickers Hungerithm
New Zealand’s Winners:
Gold:
Colenso BBDO, The Child Replacement Programme, for Pedigree
Silver:
Colenso BBDO, The Child Replacement Programme, for Pedigree
View all winners here: Direct Winners (1)
Creative Data:
Digitas LBI has won the Grand Prix in Creative Data for Care Counts for Whirlpool, which aimed to solve the problem of children missing school by giving washing machines and dryers to schools in low income areas.
Every day in the US, 4,000 children drop out of school. Those who do have a 40% higher unemployment rate and are 8 times more likely to end up in jail.
In its limited launch, Whirlpool found that giving 17 schools in Missouri and California the means to provide clean clothes led to 90% of kids attending school more often and 89% greater class participation, so the programme is expanding to 60 schools by August.
Leo Burnett Melbourne’s Reword for Headspace and Ogilvy Melbourne’s AAMI Smartplates have won a Gold Lion each. Australia has won 2 of just 5 Golds awarded.
Ogilvy Melbourne: AAMI’s app gets L-platers ready to drive (bye-bye logbook)
The other Golds were:
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- BETC Paris, Aimen for Canal+
- Sberbank of Russia/GOOD Moscow, Sberbank Neighbourhoods for Sberbank
- MEC Global New York/M USA Live, M Live: Marriott Interntional’s Real-Time Command Centre for Marriott
Australia’s Winners:
Gold:
Leo Burnett Melbourne, Reword for Headspace
Ogilvy Melbourne, AAMI SmartPlates
Silver Winners:
Clemenger BBDO Melbourne, Meet Graham for TAC Victoria
Leo Burnett Sydney, Pocket Patrol for Samsung Australia
View all winners here: Creative Data Winners (1)
