The 2020 Caples Awards jury president, Nicky Bullard, chief creative officer of MRM McCann, has presented Emma de la Fosse with the show’s highly coveted president’s award – the Andi Emerson Award. de la Fosse is chief creative officer or Digitas UK.
The award, which is named after the founder of the Caples and ex-BBDO copywriter, Andi Emerson is given by the president of the Caples Jury to any person in advertising or marketing who she or he believes has made a significant contribution to the cause of creativity. Past winners of the award include Pablo Alzugaray, founder and chief executive officer of Shackleton (2019) and David Droga, founder and chairman of Droga5 (2018).
Creating digital experiences and bringing brands to life is Emma’s forté. Having started her career as an advertising copywriter in the 90’s, she has gradually moved from advertising to direct marketing, occupying a number of impressive positions, such as chief creative officer at OgilvyOne Worldwide, an executive creative director at OgilvyOne London and chief creative officer of Ogilvy Group UK, before stepping into her current post.
Nicky Bullard commented, “When I was asked to pick my person for this award, it was probably the easiest brief I’ve ever been given. As many of you know, there’s something incredibly honest about The Caples. It’s a whole lot of fun. When we judge, the room is full of passion and integrity. And It has a certain, intangible magic. All of those things are Emma de la Fosse. The woman who has blazed a trail since I first met her 30 odd years ago. A woman who really epitomises the phrase, ‘You have to see it to be it’.”
Patrick Collister, Caples custodian, added, “Nicky has chosen another extremely worthy and legendary creative to join the ranks of the Andi Emerson award-winners. Emma’s work throughout the years has never failed to be anything but ground-breaking. We hope this award is not only a testament to her extreme work ethic, but also a good representation of her thirst for creativity. She is always seeking new ways of doing things, taking risks in the name of innovation and making magic happen. This is Emma de la Fosse.”
Emma de la Fosse stated, “I’ve looked at Andi Emerson’s photo and she’s definitely got a determined glint in her eyes. Back in the 1970s, you had to have some grit and bravery to set up an awards scheme to champion creativity in direct marketing and run it for 20 odd years. That’s why Andi Emerson is a woman after my own heart. And why I was honoured and flabbergasted when Nicky Bullard nominated me for the award in her name. Thank you, Nicky. Thank You, Caples. And thank you, Andi, for starting the crusade for creativity.”
