What can cut through the clutter of Super Bowl advertising? Free burgers can. So can rumours. So Carl’s Jr. has been fuelling speculation that it’s turning Monday February 12 into Free Burger Day. The campaign by Callen began with (ridiculous) “internal team” training videos that seemingly taught staff how to deal with panic caused by the rush that Free Burger Day would cause.
Then there was the CMO’s message, reassuring the public that while the training videos showed alarming methods for dealing with staff panic, all would be well.
And finally, an announcement video confirming the self-created rumour.
Carl’s Jr. is giving away free Western Bacon Cheeseburgers to My Rewards members for Carl’s Jr. Free Burger Day, the day after the big game.
