Carma pre-loved cars are seeking owners. Seducing them with their come-hither love language and Kamahl-timbre voice. Carma and Sydney studio, UntilNow, have flipped the tradition of looking for a pre-loved cars. Rather than buyers looking for “the one”, cars are looking for “the one”, asking “Is it you?”
The humorous campaign aims to stand out against the shouty voices of Carma’s competitiors and make Australian rethink how they buy used cars.
UntilNow has helped Carma from its (near) beginning to build both the brand and digital presence, resulting in the “car seeking owner” idea which launches across Sydney this weekend. The full campaign includes video, outdoor and social assets.
Carma’s love affair also extends to lists all imperfections and offering 7-day returns.
