Charity campaigns are so rarely upbeat. This one, by Jack Nimble for The Benevolent Society is led by a brand video set to the track, Calypso, by Australian rock band, Spiderbait. And its happiness is …
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Features
Cheer up a mate who didn’t win at Cannes
June 25, 2021
Gotta love this. Send someone who didn’t win at Cannes your Cannes-dolences. It's a real (online) card. Please use it with empathy, not glee. The idea behind the project, which was created by Mark Kelly, a …
Facebook, Google and Netflix put TV advertising first
February 23, 2016
Google, Facebook and Netflix invested 60% of their marketing budget on TV advertising in the UK in 2015. Facebook was one of 877 new advertisers last year and accounted for 2.3% of TV adspend. It …
M&C Saatchi: Don’t forget to insure Dogzilla
February 21, 2016
There are a lot of insurance ads in any market - mostly working with the same premise and similar promises. There are, though, standouts in the category. While insurers seem to rely primarily on reach …
Dear mobile marketing, here’s what we hope for (and from) you this year
February 16, 2016
Mobile is not the next big thing. It is the big thing. So the MMA has asked nine industry leaders from Facebook, Google, WPP, Havas Media Group and Omnicom Media Group (among others) to share …
Airbnb stops looking for kindness, finds dreamers
February 10, 2016
Airbnb’s advertising got off to a curious start, where “curious” replaces, “what were they thinking?” Is Mankind? had a go at saying “Airbnb believes that people can and should feel like they belong anywhere in …
Cresta Awards
AME Awards 2025
The Super Bowl ad for a mortgage facility called Rocket Mortgages discusses why buying a home should be easier. People’s minds went straight to the subprime mortgage crisis. Quicken Loans’ Super Bowl spot for Rocket Mortgages aired …
Clemenger offers No Regrets when shopping at Myer
February 7, 2016
Myer wants to attract shoppers back in-store. It has brought a host of new brands on board - TOPSHOP TOPMAN, Jack & Jones, Nine West, Seed, Stella McCartney intimates and Tiger Mist among them – …
Budweiser makes size matter at the Super Bowl
February 6, 2016
Not Ponies. Not a hobby. Not small. Not a hobby. Not sipped. Not imported. Not a fruit cup. Not following. Not for everyone. Not backing down. These are all titles from Budweiser's Super bowl ad …
Family portraits are meant to evoke pleasant memories. M&C Saatchi UK’s Lost Family Portraits for charity, CAFOD, jar against that expectation. There are very many charity campaigns in support of the Syrian crisis. Finding a new …
One Direction makes History to end its era
January 26, 2016
In September last year, One Direction created hysteria for something they’d never done before – ending. The boy band is taking an “indefinite hiatus” this year. The song, End of the Day, was released in November. It …
Core gives Fred Hollows the gift of perfect timing
January 24, 2016
The endorsement campaign for The Fred Hollows Foundation, launched on the eve of Australia Day, features former Australians of the year, including Hollows himself. Twenty-five years ago, Fred Hollows was named Australian of the Year. Following in …